About this case study

Brief

To increase awareness and to drive new customers into the adidas Sports Performance store in Newmarket.

What we did

We offered our exclusive email databases the opportunity to receive a free pair of adidas socks to be redeemed at the Newmarket store. To receive the voucher, customers had to first provide their email address.

The results

The outcome of this four-week campaign was extremely successful. Over 1700 new customers redeemed their free sock voucher and Adidas increased their database from 0 to 2500+.