About this case study

Brief

To promote a new online initiative from Fitness Life magazine which offers customers a free 12-page magazine sample of the current issue on sale.

What we did

Provided FitnessLifeLite with the opportunity to advertise to a new, predominantly female-skew audience to fit their intended demographic.

The results

Over the one-month campaign period, over 350 FitnessLifeLite samples were downloaded.